E-Commerce Times Talkback

For the second time this month, Travelocity.com, Yahoo! and American Airlines launched a
one-day online airfare sale Thursday, a move likely to trigger another short-term
Internet price battle.

The sale, announced near the stroke of midnight (EDT) by the three participants, came
with no advance warning or promotions. A similar promotional tactic was used August 8th,
leading to record-setting ticket sales on Yahoo! Travel and Travelocity and prompting
several competing airlines to discount their tickets short-term as well.