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Re: Beyond Checking, Banks Focus on Total Customer Relationships
Posted by: Kelly Shermach 2005-09-21 03:30:48
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According to the American Bankers Association, the average consumer has two accounts with any one bank. One is typically a checking account, and with the plethora of free checking options available today, that one hardly counts. It's not profitable. Relationship banking is the carrot, not the stick, approach to growing profitability. Banks incent their most attractive customers to change their behavior -- consolidate their financial accounts with one institution or engage in more profitable products -- and capture more of their business.
Re: Beyond Checking, Banks Focus on Total Customer Relationships
Posted by: MarciaTarrely 2005-10-11 15:39:52 In reply to: Kelly Shermach
Oct. 7, 2005
CRM EXECUTIVE MOVES * CRME Magazine
by Marcia Tarrely
Moloney Moves from Parago to Lead Marketing at Charter Communications in St. Louis
Chris Moloney has long been considered one of the foremost experts on customer loyalty in the US. Over the last 10 years, Chris has built the reputation of being a CRM industry guru and is one of the pre-eminent conference speakers I have ever had the pleasure of seeing. Over his six year tenure running strategy with St. Louis-based Maritz Loyalty & Marketing, the company grew 10 fold and established itself as one of the leaders in the CRM and loyalty space. He then headed to Dallas-based Parago, where he created and led the eCRM firm’s efforts to become a leader in the customer loyalty marketing arena as well. Chris has worked with over 30 of the Fortune 100 to develop winning customer loyalty marketing programs, strategies and solutions, and seven of the 10 largest US banks have benefited from his strategic direction to improve satisfaction, loyalty and customer revenues. Moloney has also had a significant influence on countless CRM industry tools and techniques and received over 200 media appearances in the past few years. With Chris’s move to Charter Communications, unfortunately CRME fears he may no longer be available to the CRM industry as a consultant and conference speaker. However, the CRM industry’s loss is surely Charter’s gain. Many of us know the challenges the entire cable industry has with customer loyalty (I’m a frustrated Cox user myself) and hopefully Mr. Moloney can have an influence on an industry that could use guidance from CRM and loyalty marketing’s boldest voice. For more information on Charter Communications, visit: www.Charter.com
Corellia Heads to NJ to Lead New eCRM Startup
CRM EXECUTIVE MOVES * CRME Magazine
by Marcia Tarrely
Moloney Moves from Parago to Lead Marketing at Charter Communications in St. Louis
Chris Moloney has long been considered one of the foremost experts on customer loyalty in the US. Over the last 10 years, Chris has built the reputation of being a CRM industry guru and is one of the pre-eminent conference speakers I have ever had the pleasure of seeing. Over his six year tenure running strategy with St. Louis-based Maritz Loyalty & Marketing, the company grew 10 fold and established itself as one of the leaders in the CRM and loyalty space. He then headed to Dallas-based Parago, where he created and led the eCRM firm’s efforts to become a leader in the customer loyalty marketing arena as well. Chris has worked with over 30 of the Fortune 100 to develop winning customer loyalty marketing programs, strategies and solutions, and seven of the 10 largest US banks have benefited from his strategic direction to improve satisfaction, loyalty and customer revenues. Moloney has also had a significant influence on countless CRM industry tools and techniques and received over 200 media appearances in the past few years. With Chris’s move to Charter Communications, unfortunately CRME fears he may no longer be available to the CRM industry as a consultant and conference speaker. However, the CRM industry’s loss is surely Charter’s gain. Many of us know the challenges the entire cable industry has with customer loyalty (I’m a frustrated Cox user myself) and hopefully Mr. Moloney can have an influence on an industry that could use guidance from CRM and loyalty marketing’s boldest voice. For more information on Charter Communications, visit: www.Charter.com
Corellia Heads to NJ to Lead New eCRM Startup
