CRM Buyer Talkback
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Posted by: John K. Higgins 2009-11-19 23:34:37
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The health insurance industry, especially in the U.S., has a long way to go before it achieves a high level of performance in the use of customer relationship management tools. However, pressure is coming from market forces -- including new government healthcare reform policies -- that will compel improvements in health insurance CRM, whether insurance companies want it or not. A new wrinkle in health insurance that is just now emerging as a major factor -- and one that will be more important in the future -- is Consumer Directed Healthcare.
Its a bit much for the Insurance companies to trust us after what they have done. It's a little like expecting the people on the streets of Chicago to trust the mafia!!


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