CRM Buyer Talkback

Re: The E-Coupon Generation
Posted by: Sarah Skidmore 2009-09-01 19:55:52

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Electronic coupons, arriving by cellphone, Twitter, e-mail and Facebook, are helping generate an old standby's comeback and bringing in new, younger customers. Many shoppers, especially young consumers like 30-year-old April Englebert, used to reject coupons printed in newspapers and direct-mail booklets as passe or cumbersome. However, Englebert, an accounting clerk in Portland, Ore., was so thrilled when she cut her monthly grocery bill from $500 to $300, mainly with electronic coupons, that she recruited friends and co-workers to try them.

Online coupons more effective than pamphlets
Posted by: vgorasia 2009-09-01 20:11:56 In reply to: Sarah Skidmore

We were in the same boat, also thought coupons just didn't cut it in today's world of extra loud advertising, but it was actually just the 'vehicle' that was dead.

We used to put out coupons in the newspaper and weekly grocer handouts but it was nothing more than toilet paper to the receivers. But we then gave facebook.com a try. It worked suprisingly well, the recipients forwarded interesting coupons within their friends circle and it was viral.

To think we wasted thousands of dollars printing flyers and publishing in newspapers when all we had to do was get a free Facebook account and spend 3 minutes on creating a coupon using those online coupon making services like couponsready.com

I don't know how customers would shave hundreds of their grocery bills however saving anything at all during this recession is good enough.