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Performance Indices

Keynote Online Retail Transaction Indices


About the Indices

The Keynote Online Retail Transaction Performance Indices (Apparel, Books & Music, Electronics) show, for each site on an index, the total execution time (speed) and success rate (reliability) for logging into an account, searching for an item, applying a filter, drilling into product detail and adding the product to a shopping cart. The sites that appear in the Index were selected based on publicly available market-share information published in The Wall Street Journal and other reliable industry sources. Click here for complete information and FAQs regarding this index.

For further comments or questions about the measurement methodology used for this index, please email us at marketing@keynote.com.

Retail Apparel - Week of November 03, 2008
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 6.54 6.29   Index 83.55 4 85.48
1 Abercrombie
(MP TxP)
2.47 1 1 Foot Locker
(MP TxP)
99.75 0 2
2 Banana Republic
(MP TxP)
3.67 2 2 Nordstroms
(MP TxP)
99.74 0 13
3 Kohls
(MP TxP)
4.42 4 3 Abercrombie
(MP TxP)
99.49 0 2
4 JC Penney
(MP TxP)
5.11 5 4 Sears
(MP TxP)
99.37 0 6
5 Macy's
(MP TxP)
5.58 3 5 Eddie Bauer
(MP TxP)
98.23 1 4
6 Eddie Bauer
(MP TxP)
5.78 6 6 Victorias Secret 97.72 2 14
7 Foot Locker
(MP TxP)
6.53 8 7 Banana Republic
(MP TxP)
97.48 4 1
8 J Crew
(MP TxP)
6.54 7 8 Neiman Marcus
(MP TxP)
95.28 5 8
9 Victorias Secret 6.83 9 9 J Crew
(MP TxP)
93.51 6 11
10 Saks Fifth Avenue
(MP TxP)
8.46 10 10 Zappos
(MP TxP)
88.35 6 9
11 Neiman Marcus
(MP TxP)
10.24 12 11 Macys
(MP TxP)
87.93 12 10
12 Nordstroms
(MP TxP)
10.36 11 12 Kohls
(MP TxP)
85.30 11 7
13 Sears
(MP TxP)
10.81 13 13 Saks Fifth Avenue
(MP TxP)
14.14 70 12
14 Zappos
(MP TxP)
14.33 14 14 JC Penney
(MP TxP)
12.26 69 5


Retail Books & Music - Week of November 03, 2008
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 11.50 11.66   Index 98.26 0 98.32
1 Overstock 4.90 1 1 Barnes and Noble 99.74 0 1
2 Tower Records
(MP TxP)
7.72 2 2 Tower Records
(MP TxP)
99.49 0 1
3 Walmart 11.17 3 3 Abe Books 99.37 0 7
4 Borders
(MP TxP)
11.21 7 3 Walmart 99.37 0 4
5 Abe Books 11.80 4 5 Overstock 98.84 0 3
6 Barnes and Noble
12.12 5 6 Amazon
(MP TxP)
98.35 0 5
7 Target
13.69 6 7 Borders
(MP TxP)
97.42 1 8
8 Amazon
(MP TxP)
22.66 8 8 Target 93.81 4 6


Retail Electronics - Week of November 03, 2008
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 8.41 8.38   Index 96.84 0 97.37
1 Staples 6.63 1 1 Best Buy 100.00 0 5
2 Dell 7.04 3 2 CDW 99.49 0 2
3 Circuit City 7.22 2 2 Staples 99.49 0 3
4 Best Buy
7.29 4 4 Office Max 99.24 0 8
5 Office Max 7.66 7 5 Toys R Us
(MP TxP)
98.84 1 10
6 CDW 8.41 5 6 Overstock 98.47 0 6
7 Office Depot
(MP TxP)
8.73 6 7 Amazon
(MP TxP)
98.34 0 9
8 Overstock 10.42 9 8 Office Depot
(MP TxP)
97.21 2 1
9 Toys R Us
(MP TxP)
10.76 8 9 Walmart 96.44 2  
10 Walmart 12.02   10 Circuit City 95.40 0 7
11 Amazon
(MP TxP)
23.58 10 11 Dell 82.38 21 4
Methodology and FAQ
Keynote Online Retail Transaction Indices
  • View PDF about the methodology behind Keynote's Indices.
  • Click here for the FAQ about Keynote's Online Retail Transaction Indices.
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