Keynote Online Retail Transaction Indices
About the Indices
The Keynote Online Retail Transaction Performance Indices (Apparel, Books & Music, Electronics) show, for each site on an index, the total execution time (speed) and success rate (reliability) for logging into an account, searching for an item, applying a filter, drilling into product detail and adding the product to a shopping cart. The sites that appear in the Index were selected based on publicly available market-share information published in The Wall Street Journal and other reliable industry sources. Click here for complete information and FAQs regarding this index.
For further comments or questions about the measurement methodology used for this index, please email us at marketing@keynote.com.
| Retail Apparel - Week of November 03, 2008 | |||||||||
| RESPONSE TIME | "SUCCESS RATE" | ||||||||
| Rank | Site | Time (sec) | Last Week | Rank | Site | Success Rate (%) | Outage Hours | Last Week | |
| Index | 6.54 | 6.29 | Index | 83.55 | 4 | 85.48 | |||
| 1 | Abercrombie (MP TxP) |
2.47 | 1 | 1 | Foot Locker (MP TxP) |
99.75 | 0 | 2 | |
| 2 | Banana Republic (MP TxP) |
3.67 | 2 | 2 | Nordstroms (MP TxP) |
99.74 | 0 | 13 | |
| 3 | Kohls (MP TxP) |
4.42 | 4 | 3 | Abercrombie (MP TxP) |
99.49 | 0 | 2 | |
| 4 | JC Penney (MP TxP) |
5.11 | 5 | 4 | Sears (MP TxP) |
99.37 | 0 | 6 | |
| 5 | Macy's (MP TxP) |
5.58 | 3 | 5 | Eddie Bauer (MP TxP) |
98.23 | 1 | 4 | |
| 6 | Eddie Bauer (MP TxP) |
5.78 | 6 | 6 | Victorias Secret | 97.72 | 2 | 14 | |
| 7 | Foot Locker (MP TxP) |
6.53 | 8 | 7 | Banana Republic (MP TxP) |
97.48 | 4 | 1 | |
| 8 | J Crew (MP TxP) |
6.54 | 7 | 8 | Neiman Marcus (MP TxP) |
95.28 | 5 | 8 | |
| 9 | Victorias Secret | 6.83 | 9 | 9 | J Crew (MP TxP) |
93.51 | 6 | 11 | |
| 10 | Saks Fifth Avenue (MP TxP) |
8.46 | 10 | 10 | Zappos (MP TxP) |
88.35 | 6 | 9 | |
| 11 | Neiman Marcus (MP TxP) |
10.24 | 12 | 11 | Macys (MP TxP) |
87.93 | 12 | 10 | |
| 12 | Nordstroms (MP TxP) |
10.36 | 11 | 12 | Kohls (MP TxP) |
85.30 | 11 | 7 | |
| 13 | Sears (MP TxP) |
10.81 | 13 | 13 | Saks Fifth Avenue (MP TxP) |
14.14 | 70 | 12 | |
| 14 | Zappos (MP TxP) |
14.33 | 14 | 14 | JC Penney (MP TxP) |
12.26 | 69 | 5 | |
| Retail Books & Music - Week of November 03, 2008 | |||||||||
| RESPONSE TIME | "SUCCESS RATE" | ||||||||
| Rank | Site | Time (sec) | Last Week | Rank | Site | Success Rate (%) | Outage Hours | Last Week | |
| Index | 11.50 | 11.66 | Index | 98.26 | 0 | 98.32 | |||
| 1 | Overstock | 4.90 | 1 | 1 | Barnes and Noble | 99.74 | 0 | 1 | |
| 2 | Tower Records (MP TxP) |
7.72 | 2 | 2 | Tower Records (MP TxP) |
99.49 | 0 | 1 | |
| 3 | Walmart | 11.17 | 3 | 3 | Abe Books | 99.37 | 0 | 7 | |
| 4 | Borders (MP TxP) |
11.21 | 7 | 3 | Walmart | 99.37 | 0 | 4 | |
| 5 | Abe Books | 11.80 | 4 | 5 | Overstock | 98.84 | 0 | 3 | |
| 6 | Barnes and Noble |
12.12 | 5 | 6 | Amazon (MP TxP) |
98.35 | 0 | 5 | |
| 7 | Target |
13.69 | 6 | 7 | Borders (MP TxP) |
97.42 | 1 | 8 | |
| 8 | Amazon (MP TxP) |
22.66 | 8 | 8 | Target | 93.81 | 4 | 6 | |
| Retail Electronics - Week of November 03, 2008 | |||||||||
| RESPONSE TIME | "SUCCESS RATE" | ||||||||
| Rank | Site | Time (sec) | Last Week | Rank | Site | Success Rate (%) | Outage Hours | Last Week | |
| Index | 8.41 | 8.38 | Index | 96.84 | 0 | 97.37 | |||
| 1 | Staples | 6.63 | 1 | 1 | Best Buy | 100.00 | 0 | 5 | |
| 2 | Dell | 7.04 | 3 | 2 | CDW | 99.49 | 0 | 2 | |
| 3 | Circuit City | 7.22 | 2 | 2 | Staples | 99.49 | 0 | 3 | |
| 4 | Best Buy |
7.29 | 4 | 4 | Office Max | 99.24 | 0 | 8 | |
| 5 | Office Max | 7.66 | 7 | 5 | Toys R Us (MP TxP) |
98.84 | 1 | 10 | |
| 6 | CDW | 8.41 | 5 | 6 | Overstock | 98.47 | 0 | 6 | |
| 7 | Office Depot (MP TxP) |
8.73 | 6 | 7 | Amazon (MP TxP) |
98.34 | 0 | 9 | |
| 8 | Overstock | 10.42 | 9 | 8 | Office Depot (MP TxP) |
97.21 | 2 | 1 | |
| 9 | Toys R Us (MP TxP) |
10.76 | 8 | 9 | Walmart | 96.44 | 2 | ||
| 10 | Walmart | 12.02 | 10 | Circuit City | 95.40 | 0 | 7 | ||
| 11 | Amazon (MP TxP) |
23.58 | 10 | 11 | Dell | 82.38 | 21 | 4 | |
Methodology and FAQ
Keynote Online Retail Transaction Indices
Keynote Online Retail Transaction Indices
- View PDF about the methodology behind Keynote's Indices.
- Click here for the FAQ about Keynote's Online Retail Transaction Indices.

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