By Erika Morphy E-Commerce Times
03/02/09 1:15 PM PT
Whether fair use provisions of copyright law give Amazon the right to let its Kindle 2 voice robot read books out loud may never be known. The e-commerce giant is apparently more interested in creating a welcoming climate for the Kindle than sticking to its guns. After authors and publishers objected to the feature, Amazon decided to let them choose whether to offer it with their material.
Amazon (Nasdaq: AMZN) has backed off from the brewing legal controversy surrounding the text-to-speech function in its Kindle 2 electronic book reader. The feature allows users to hear the text of a book read aloud, although not in the dramatic -- or even conversational -- style of typical audio books. The Kindle 2 uses a computerized voice translator to deliver a robotic rendering of the material.
Still, the feature has raised the hackles of copyright holders who see it as a growing encroachment on audio book rights. One concern is that the Kindle technology could eventually become good enough to compete with human readers.
Text-to-speech (TTS) programs
are improving, notes a blog post on behalf of the Authors Guild, which is leading the protest against the Kindle.
As evidence, the blog includes a couple of samples of TTS that were available with Apple's (Nasdaq: AAPL) Macintosh operating system released in 2005.
Amazon still maintains that the feature is completely legal; nonetheless, it will allow copyright holders to decide on a title-by-title basis whether to provide the text-to-speech feature -- neatly sidestepping an interesting legal question that is bound to reappear again.
Indeed, the controversy is yet another example of how new technologies insert themselves into longstanding assumptions, Ray Van Dyke, a technology lawyer with
Merchant & Gould, told the E-Commerce Times.
Copyrights are a bundle of distinct exclusive rights, each of which can be licensed or sold separately, he explained.
"A license to display a work is distinct from a right to perform. Thus, the rights here could be to display the work on a [device], such as the Kindle -- but not to perform the work, such as an auditory reading, for commercial sale," said Van Dyke.
Not a Performance
The issue is not as clear cut; Amazon maintains that providing an auditory copy of the text is a "fair use" of rights that it purchased.
In the auditory version, "no copy is made, no derivative work is created, and no performance is given," the company says in a statement.
"The text-to-speech function should not be seen as a copyright issue," he told the E-Commerce Times. "The performance of the Kindle e-books would be a private performance rather than a public performance, which is not one of the exclusive rights granted to copyright owners."
Although there may be a derivative work created when the book is being read, this temporary audio file is highly ephemeral. Given the congressional intent that private performances should not be protected by copyright, any creation of such temporary files should be considered fair use, he concluded.
Legally speaking, what Amazon did was akin to someone reading a children's book out loud to a child, commented Darryl Wilson, a professor of law at
Stetson University College of Law.
"What critics are maintaining is that the computer-generated voice violates the derivatives rights clause," he told the E-Commerce Times. "I would have to say that is a strain. The copyright act does provide copyright holders with the right to control adaptations and derivatives of their work -- such as a play based on a book -- but it doesn't apply here."
Fair Use Checklist
The requirements for fair use suggest that Amazon might well have been facing down a legal challenge, said Dave O'Neil of
O'Neil & McConnell
"Frankly, I think it would have been dead in the water," he told the E-Commerce Times.
To make a determination of fair use, it's necessary to look at the character of the use. Is it commercial or nonprofit? Other factors that must be considered: whether the nature of the copyrighted work entitles the owner to compensation; and how much of the work is used -- e.g., is the entire book read or just one chapter?
"When you start going down the line of fair use analysis, Amazon loses on every level," O'Neil said.
Of course, whether Amazon would win a legal battle on fair use is moot. The argument probably won't be raised again by the company, regardless of how many new products it chooses to develop.
The reason Amazon caved is that it recognizes the importance of building an author community that wants to promote its books on the Kindle, Garon said. "To encourage authors to make their works available on Kindle, Amazon seems to have recognized that it should not harm other economic interests of the authors."
Report: Apple's Mobile App Store Zaps Competition March 02, 2009
Apple blazed the trail, and it continues to maintain its dominance in mobile application marketing, according to a new study. Its trendy "there's an app for that" marketing aside, the iPhone App Store has benefited from a proliferation of free applications and good app development.
Related Stories
Could Shortcovers Throw Water on the Kindle? February 11, 2009
Most e-books require a dedicated, specialized device in order to read them. Amazon, for example, unveiled its Kindle 2 earlier this week. Now another e-reader outfit is taking a different approach: Use specialized software applications to bring e-books -- or sometimes just bite-sized chapters or news articles -- to smartphones, device lots of people already own.
Amazon Fires Up Kindle Sequel February 09, 2009
Amazon on Monday revealed its plans to start selling a follow-on to its popular Kindle e-book reader, and it got help from Stephen King, who has written a title specifically for the device. The new Kindle holds more books, is thinner and is designed to be more intuitive to use.
Related News Alerts
More by Erika Morphy
Palm Beats Itself to a Pulp March 19, 2010
Palm's inability to excite consumers over the Pre is a colossal marketing failure, suggested Patrick Gilbert, CEO of 4Smartphone. "This is not a tech or design issue -- the problem is they haven't been able to reach out to users or the developer community," he said.
Survey Totes Up Value of Excellent Online Customer Service March 19, 2010
There's gold in the e-commerce hills for companies willing to take their customer service to a higher level. Consumers are willing to pay almost 11 percent more to get excellent customer service along with their purchases, according to an Ovum survey, yet few e-tailers meet that standard. Heading a list put together by StellaService, which commissioned the study, are Zappos.com, Diapers.com and BlueNile.com.
Twitter Flies the Coop March 16, 2010
Twitter has found a way to flit around to other Web locales through a feature called "@anywhere." Amazon, eBay, The Huffington Post, YouTube and others will be able to open a Twitter window to users, allowing them to send and receive messages without leaving the site. Social media marketers are salivating at the possibilities.