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Keynote Online Retail Transaction Indices


About the Indices

The Keynote Online Retail Transaction Performance Indices (Apparel, Books & Music, Electronics) show, for each site on an index, the total execution time (speed) and success rate (reliability) for logging into an account, searching for an item, applying a filter, drilling into product detail and adding the product to a shopping cart. The sites that appear in the Index were selected based on publicly available market-share information published in The Wall Street Journal and other reliable industry sources. Click here for complete information and FAQs regarding this index.

For further comments or questions about the measurement methodology used for this index, please email us at marketing@keynote.com.

Retail Apparel - Week of November 14, 2011
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 8.32 8.48   Index 95.22 1 95.98
1 Abercrombie 4.64 1 1 Macys 99.50 0 1
2 Macys 6.81 2 2 Sears 99.10 1 11
3 Kohls 7.57 3 2 Foot Locker 99.10 0 10
4 J Crew 7.89 4 2 Neiman Marcus 99.10 0  
5 Victorias Secret 8.28 6 5 Abercrombie 98.60 1 9
6 Zappos 8.32 5 6 Victorias Secret 97.90 1 6
7 Saks Fifth Avenue 10.59 7 7 J Crew 97.70 1 8
8 Foot Locker 12.05 10 8 Eddie Bauer 97.20 0 7
9 Sears 12.99 9 9 Saks Fifth Avenue 95.70 2 5
10 Eddie Bauer 15.00 11 10 Zappos 94.80 4 2
11 Neiman Marcus 19.72   11 Kohls 68.50 29 4


Retail Books & Music - Week of November 14, 2011
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 12.91 13.50   Index 96.53 0 95.16
1 Abe Books 8.50 1 1 Abe Books 99.60 0 1
2 Walmart 11.46 2 2 Walmart 99.00 0 3
3 Amazon 12.91 3 3 Amazon 98.50 1 2
4 Overstock 15.24 4 4 Blockbuster 94.60 0 5
5 Blockbuster 17.21 5 5 Overstock 91.00 9 4


Retail Electronics - Week of November 14, 2011
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 15.08 14.37   Index 96.83 0 96.05
1 HP 6.69 1 1 Overstock 99.80 0 13
2 Office Max 7.00 3 2 CDW 99.70 0 2
3 Apple Store 9.24 2 2 Amazon 99.70 0 4
4 CDW 12.44 5 4 Sears 99.40 0 2
5 Sears 13.54 4 5 Apple Store 98.90 1 1
6 Dell 14.21 7 6 HP 97.60 0 6
7 Amazon 15.96 9 7 Dell 96.90 3 5
8 Walmart 16.00 8 8 Office Depot 96.80 1 7
9 Newegg 16.39 10 9 Walmart 95.70 1 9
10 Overstock 16.41 6 10 Newegg 95.30 2 8
11 Toys R Us 18.57 12 11 Office Max 92.20 2 11
12 Office Depot 22.34 11 12 Toys R Us 91.90 8 10
Methodology and FAQ
Keynote Online Retail Transaction Indices
  • View PDF about the methodology behind Keynote's Indices.
  • Click here for the FAQ about Keynote's Online Retail Transaction Indices.
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