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Performance Indices

Keynote Online Retail Transaction Indices


About the Indices

The Keynote Online Retail Transaction Performance Indices (Apparel, Books & Music, Electronics) show, for each site on an index, the total execution time (speed) and success rate (reliability) for logging into an account, searching for an item, applying a filter, drilling into product detail and adding the product to a shopping cart. The sites that appear in the Index were selected based on publicly available market-share information published in The Wall Street Journal and other reliable industry sources. Click here for complete information and FAQs regarding this index.

For further comments or questions about the measurement methodology used for this index, please email us at marketing@keynote.com.

Retail Apparel - Week of November 09, 2009
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 7.97 8.64   Index 97.72 1 97.39
1 Kohls 3.51 2 1 Nordstroms 100.00 0 11
2 J Crew 4.55 3 2 Saks Fifth Avenue 99.70 0 2
3 Nordstroms 5.32 5 3 Zappos 99.20 0  
4 Macy's 5.65 4 4 Victoria's Secret 99.00 0 4
5 Victoria's Secret 7.81 6 5 Eddie Bauer 98.90 0 5
6 Zappos 7.97   5 Macy's 98.90 1 3
7 JC Penney 10.41 7 7 J Crew 98.40 1 6
8 Eddie Bauer 11.72 8 8 JC Penney 97.30 2 7
9 Neiman Marcus 14.09 9 9 Sears 97.00 1 8
10 Saks Fifth Avenue 14.15 10 10 Neiman Marcus 93.60 5 10
11 Sears 21.20 11 11 Kohls 92.80 1 9


Retail Books & Music - Week of November 09, 2009
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 9.91 10.22   Index 98.17 1 98.96
1 Scholastic 6.57   1 Amazon 99.40 0 5
2 Overstock 8.02 1 2 Overstock 99.00 1 1
3 Tower Records 8.65 2 2 Target 99.00 0 4
4 Target 9.57 3 4 Blockbuster 98.90 1 3
5 Borders 9.91 5 5 Scholastic 98.60 1  
6 Walmart
11.92 6 5 Walmart 98.60 0 9
7 Blockbuster
12.59 7 7 Barnes and Noble 96.90 0 8
8 Barnes and Noble
17.78 8 8 Tower Records 96.70 3 7
9 Amazon
18.43 9 9 Borders 96.30 1 1


Retail Electronics - Week of November 09, 2009
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 11.80 11.66   Index 97.73 0 99.17
1 Office Max 6.55 3 1 HP 99.70 0 1
2 HP 6.76 2 1 Newegg 99.70 0 4
3 Overstock 8.96 4 3 Toys R Us 99.60 0 9
4 Dell 9.72 5 4 Staples 99.10 1 9
5 Newegg 10.18 6 5 Dell 99.00 1 8
6 CDW 11.24 7 6 Overstock 98.90 0 1
7 Sony Style 11.80   7 Amazon 98.80 0 11
8 Best Buy 11.90 10 8 Office Depot 98.40 1 7
9 Walmart 12.52 8 9 Office Max 98.20 1 4
10 Toys R Us 13.97 9 10 Best Buy 97.60 0 12
11 Staples 14.42 11 11 Walmart 96.60 0 13
12 Amazon 18.04 12 12 Sony Style 95.30 3  
13 Office Depot 26.82 13 13 CDW 89.40 8 4
Methodology and FAQ
Keynote Online Retail Transaction Indices
  • View PDF about the methodology behind Keynote's Indices.
  • Click here for the FAQ about Keynote's Online Retail Transaction Indices.
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